In the legal cannabis markets distributors, retail outlets, value added businesses, and consumers are becoming ever more discerning. They want quality, consistency, predictability of experience and a fair price. On the cultivation side where I focus my professional attention, having a proven, written process to guide the cultivation journey from beginning to end is a must. The transferability of this process helps you scale your business, empower employees to function at a high level, and helps drive the quality and consistency purchasers and end users demand. This piece shares an overview of my core philosophy for competing in an increasingly crowded cultivation space and will be followed by 4 subsequent posts that will outline my process for farming ultra high end flower in detail.
- Given equal or similar genetics, growing highly differentiated cannabis flower is arduous and is largely dependent on knowledge, experience, resources, process, and environmental exposure.
- Producing top shelf, differentiated flower requires sound infrastructure and a winning, start to finish farming process that differs from mainstream commercial production in some key way(s).
- The repeatability and transferability of your farming systems and processes drive enterprise value and facilitate business expansion. They must be documented in detail.
- Indoor, light deprivation and term cultivation at scale all offer ripe opportunity for product differentiation and branding. In terms of light dep, for example, an overall lack of attention to plant structure, preventative maintenance, terpene retention, and visual appeal of finished flower currently offer significant opportunity for brand creation and strength.
- All else equal, you finish as you start in cannabis farming. As such, the vegetative cycle is of paramount importance and should warrant significant resources. Special attention to plant vigor, health, structure, terp content and root development early on serve as the enabling factors in the quest for high end, high value flower production.